Sarai Mitnick writes on her blog “Making Time” about the constant challenge of balancing creative work and running a business. She uses the analogy of the Sailor and the Diver to describe two different modes of working and experiencing the world. The Sailor is goal-oriented, likes to have a plan, a map, a compass, and a lot of technical knowledge. The Diver, on the other hand, explores what is actually there, beneath the waves, without a specific agenda or task. Both modes of working are necessary to sustain a creative business. Spending time in Sailor mode gets things done, while taking the time to contemplate, explore, and refresh in Diver mode is equally important. We need both these ways of working to sustain a creative business. I hope this issue of the Creative Business Wrap is your opportunity to spend some time in diver mode.
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