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To wrap up this Wrap, here are three recent research reports that are worth taking a look at. First, “Government, Culture and Creativity: It’s about more than just funding“, an Insight Report published in June 2025 by A New Approach (ANA). This report showcases the broad range of actions governments can take, beyond direct funding, to strengthen cultural access and foster robust cultural industries. It identifies eight types of “pro-culture” enablers that facilitate financial inflows, operations, and engagement opportunities. Good to see the demand side of the creative economy getting some attention!
Next, “The Bass Line: Charting the Economic Contribution of Australia’s Music Industry“, is a report from the newly formed Music Australia. This is the first comprehensive, end-to-end analysis of the Australian music industry’s economic contribution, covering local and international music consumed in Australia, and exports. The 2023–24 snapshot reveals the industry contributed an estimated $2.82 billion in direct gross value added (GVA) on estimated revenues of $8.78 billion, with export revenue at nearly $1 billion. All this in the face of venue closures, rising costs, and a loss of skilled workers.
Finally, the “Audience Atlas Victoria 2024” report, commissioned by Creative Victoria, explores the market for arts and culture in Victoria. Based on a survey of 2,876 Victorians, it reveals that 99% of adults in Victoria are in the culture market, representing an estimated 5.08 million individuals. While 2.1 million Victorians attend less than five years ago, 2.6 million plan to maintain their engagement, and younger, culturally diverse Victorians are more likely to increase their engagement. Recommendations include exploring alternative pricing models and rethinking arts memberships to align with evolving audience needs for flexibility and choice.
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