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Creative Business Wrap – October 2025

Business Wrap

November 6, 2025

A happy October to you all, and a slightly different Wrap this month as I take a look at two major industry events in Sydney: the Art of Tax Reform summit and SXSW Sydney 2025. If you missed one or both, I’ve got a few notes to share. Would love to hear what others thought – drop me a line below to let me know.


As the Art of Tax Reform summit drew to a close, suddenly Tim Minchin bounded up to the stage, with all the energy of someone who hadn’t spent all day talking about potential reforms to the tax system for creatives. As we were at the Opera House, Minchin took the opportunity to play his music video for Play it Safe, his paean to this monumental home for the arts, written for its 50th birthday. A rollicking exercise in irony, Play it Safe urges its listeners to keep it simple, don’t stick your neck out, know your place… all the while demonstrating that the Opera House, from conception to operation, has done anything but.

Unwittingly, Michin had provided an apt metaphor for the day, which had started with an overflowing funnel of big, bold ideas and filtered them down to a few options that might not be very exciting but might just be realised.

Even before the day had started, the day had been branded as a meeting of odd bedfellows. NSW Arts Minister John Graham was on morning radio, chuckling about collecting creatives and tax boffins (I’m not sure which camp I was meant to be in) and locking them in the Opera House to work out how to change the tax system to help the creative industries. To be fair, both creatives and boffins were there in abundance. The creatives were identifiable by their bright clothes, colourful eyewear and big smiles. The straight-laced boffins looked slightly bemused, as if their Uber drivers had dropped them off at the wrong place.

As the day went on, the divide between creatives and boffins proved to be wider than just their tastes in fashion. To generalise, the creatives talked passionately about the many challenges they’re facing in running their enterprises. Unhelpful tax issues, sure, but also a lack of government funding, algorithmic bias, a market that is still skittish after COVID, an increasingly competitive philanthropic market, the difficulty in attracting private investors and so on. And so, the summit’s scope crept on, past affordable spaces for artists, onwards towards a universal income for artists and a dozen other wild ideas, many of which were only tangentially related to tax reform.

The creatives had brought the “what about…” -ism, so luckily the boffins were on hand to hose down any rampant enthusiasm. To generalise again, they seemed to be mostly executives from mid-tier to large accounting firms, and as such, knew a thing or two about which tax reforms might have an effect, and which might have half a chance of success. They had the sensible air of people who had seen many noisy proposals for sweeping changes to the tax system fall over themselves on the ice, while subtle tweaks to the status quo glided over the line, Steve Bradbury-style.

The boffins advised to play by the rule book. Work with what’s already there and publicise underused benefits in the existing system. Don’t challenge the universality of the tax system. Understand that Treasury officials will concentrate on how much any change will cost, how it will be implemented, and whether any change will have unintended flow-on effects. Think tweaks to what’s already there, and if you want to – gasp – propose something new, at least have a precedent to point to.

By the end of the day, a small number of feasible ideas had emerged as front-runners:

  • Removing the tax on arts prizes seemed like a no-brainer, and also probably makes so little difference to the national tax take that it might cost more to argue against it.
  • Extending the screen industry’s Producer Offset to live performance seemed feasible as something with a template to follow (any potential changes to the Offset to make it easier for screen practitioners didn’t get a start, I noticed).
  • Increasing the generosity of the non-commercial loss provisions for artists could work because it would amplify something already in place.

By contrast, the braver and more innovative ideas seemed to be inching towards the “too hard” basket. In particular, there were a range of suggestions on two themes which seemed to get lost in the corridors of the House: using tax incentives to stimulate philanthropic giving and using them to boost demand for the arts. This is a real shame, because while the aforementioned worthy changes might be easier to implement, they focus on creating more work in an already crowded market. These more difficult ideas have the potential to change the relationship between the arts and its key supporters: donors and audiences—people who could actually boost revenue, not just reduce the tax paid on it.

Compromise is inevitable; Jørn Utzon could have told us that. All those creative ideas had been well and truly boffinised. But shouldn’t we be careful not to take Tim Minchin too literally? We might get some quick wins by playing it safe, but perhaps we need some longer-term plans to lobby for the more substantial changes that could change the whole game.


Looking for a bluffer’s guide to SXSW Sydney 2025? I’ve got you covered.

Last year, there was a lot of talk about the rise of Agentic AI. This year, there was a lot of talk about how people (particularly those in corporate and finance jobs) are using AI agents of their own creation to streamline their jobs. Correspondingly, there was not as much talk about the ethical and environmental problems with using AI. You could find it, but it needed to be searched for. It felt like people fell into two tribes: those running headlong into an AI future, and those holding back to see what it all means. 

Three keynotes worth mentioning:

  • Former Google X Chief Business Officer Mo Gawdat talked about using AI as “borrowing IQ points” for specific tasks, and said nations will need to make specific strategic decisions about sovereign AI capabilities.
  • Comic, YouTuber and Dungeons & Dragons game master Brennan Lee Mulligan talked about the power of his online community, which is driven by a love of collaborative game play. He compared that human connection with the emptiness of never-ending ambition.
  • Singer Teddy Swims and his manager Luke Conway delivered a “we don’t know how we managed it, but we somehow got global success” story, which focused on Swims’ rise to YouTube fame using cover versions. And although Swims confessed to using AI to help write his songs, Conway spoke passionately about the need for tech companies to pay for artists’ copyright.

Overall, SXSW is still a patchy experience with a premium price tag. Each session varies in quality, ranging from genuinely thought-provoking reflections on novel topics to those that are barely disguised ads. Guessing which will be which before each session is difficult in a crowded program. Even if you’ve picked a good session, the content can vary in quality from one panel member to another. 

However, it’s still your best shot at finding relevant creative and tech industry content, which can help keep you up to date with what’s going on. My tips: get an early bird ticket for one stream only (platinum passes seem to be delivering fewer and fewer advantages), organise your schedule around the keynotes and stick to events at the ICC, rather than schlepping across Haymarket and Ultimo to get to stuff (unless you’re trying to get your steps up).


While you’re here

  • The Sharpe Advisory website has been zhushed up with a new clean look. And there’s a new companion site called the Creative Entrepreneurship Project, where I’ll be posting content specific to entrepreneurship in the creative industries. Keep an eye on both!
  • AusArt Day is a new national initiative in Australia, organised by Creative Australia for Thursday, October 23. It’s a 24-hour fundraising event for artists and arts organisations to raise funds on a single day, encouraging Australians to donate to their chosen creative projects. 
  • The ABS has released updated figures on the economic output of the creative industries. It says “Cultural and creative activity contributed $67.4 billion to Australia’s economy in 2023–24. This is a 6.6% increase from 2022–23.” The chart below shows the contribution of individual sectors to that figure. Only sectors whose GDP declined from FY23: film, TV and radio. The visual summary (all 55 pages of it!) is here.

 

 
Until next month, please (don’t) play it safe.